Traditional marriage coordination earns me fame and fortune —Kehinde Akande, CEO, Kennifex Communications
THE gift of Kehinde Akande, the Chief Executive Officer, KenniFex Communications, Lagos in chanting ewi and electrifying every event, making it historic and memorable led him to one of the foremost Alaga Iduro (Traditional wedding co-ordinator) in Ibadan, Mrs Bisi Totoola of Bisto Productions, in the late 80s during his university days.
“I, alongside my brother, Handsome Tee, was following Bisto Productions to express our gifts in chanting ewi and also to fend for ourselves. Along the line, I started learning the art of co-ordinating traditional weddings. Her expertise in the art triggered my interest in it, so I gave my all to learning and mastering the trade, while she practically brushed up the potentialities in me,” Akande said.
The graduate of Political Science of the University of Ibadan, disclosed that considering his gender, people were first sceptical about his ability to perform well as traditional wedding co-ordinator, “but later gave me a chance to display my expertise in the trade. And the first presentation has continued to usher in many more.
“Interestingly, many people now prefer men to women in the profession, as the fact that men can expertly do women’s dominated profession continued to attract interest.
“My decision to explore the profession is one of the best decisions I’ve ever made as the profession has simply earned me fortune and fame,” Akande added.
He noted that the profession is highly lucrative and dignifying, especially to those who have the potentialities and clearly understand the language of the profession.
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Make millions for co-ordinating weddings
Wedding is one of the events that people place much value on, hence they are willing and ready to go the extra mile to ensure that it is well-packaged and spiced up with so much fun and fanfare. One of the people that infuses fun in wedding is the coordinator of the event, especially during the introduction and engagement ceremonies.
The dynamism in the art of co-ordinating traditional weddings makes the business a money-spinning one for those who practically understand the language of the art.